MCM: Into The Glitch

Highly visually striking and award-winning disruptive video campaign for MCM, transforming a model into an MCM-infused android. Blending luxury fashion with a retro futuristic aesthetic, the campaign pushed digital storytelling in the industry. Recognized with IAC Best Fashion Website and FWA Website of the Day for its innovative execution.

Role: storyboarding, concept art, art direction, VFX compositing

BTS

Concept Art

Storyboards

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