Abercrombie & Fitch: 100% Passion

Campaign for Abercrombie & Fitch’s ‘100% Passion’ fragrance launch, spanned motion and stills. Produced a hero video alongside intimate interview features, capturing the essence of each model. Delivered an extensive print and digital stills campaign, combining striking product photography with high-impact brand imagery.

Role: storyboarding, art direction, on-set direction, retouching, social cut-downs, file exporting