MCM: The New Fragrance

MCM’s first-ever fragrance launch, pioneering the use of StageCraft’s ‘The Volume’ for an immersive blend of live action and 3D elements in fragrance commercial. Blended fashion, music, and technology to create a dynamic film campaign, casting musicians and models to amplify the launch. Delivered a full-scale print and digital campaign, merging high-fashion aesthetics with innovative motion production.

Role: storyboards, concept art, art direction, retouching, social cut-downs, file exporting