Abercrombie & Fitch: Fierce

Men’s fragrance campaign for Abercrombie & Fitch, building on the design of an existing bottle asset. Crafted a striking, heroic visual narrative that seamlessly mirrored the look and feel of the original campaign. Delivered a full-scale stills and video ad campaign, including social cutdowns and an intimate interview component.

Role: storyboarding, art direction, on-set direction, retouching, video cut-downs, file exporting