Graff: Lesedi La Rona Fragrances

Stills and video campaign for Graff’s first-ever fragrance launch, capturing the brand’s timeless luxury. High-end product photography was paired with an elevated ingredients photo component to enhance the opulent aesthetic. The campaign reinforced Graff’s signature refinement, blending artistry with premium craftsmanship.

Role: concept art, art direction, on set product photography direction, retouching, file exporting