MCM: Onyx

Campaign for MCM’s men’s fragrance Onyx, the first to integrate MetaHumans in both still and video advertising. Blended high-fashion aesthetics with cutting-edge technology, pushing the concept of the metaverse in luxury fragrance. Collaborated with live-action actors for motion capture, bringing MetaHumans to life with authentic expression and emotion.

Role: art direction, concept art, motion capture direction, retouching, social cut-downs, file exporting

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BTS

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MOCKUPS

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